Here’s an example of great design put to an unfortunate use. The item in the photo below was given to me by the folks at the Piedmont tourism board, and I do appreciate the thought (really!). But as far as souvenirs go, it’s everything a souvenir shouldn’t be: bulky, somewhat heavy, occupies a lot of real estate, and most importantly, not worth it. I mean, a bottle of olive oil is heavy and bulky too, but oh-so-worth it. This souvenir solves a problem that I have solved in a lighter, easier, cheaper way my entire life (and so have you).
There’s no photographic angle that works to see it properly, so I recorded a short video, in which according to my husband, I sound disgusted. Actually this souvenir is not that bad. I don’t find it disgusting; I’d describe it more as annoying that someone would spend time and energy creating it, especially since a lot of classic Italian design has come from the region of Piedmont. Alessi housewares, Bialetti coffee machines, Zegna menswear, and Cerutti high-end fashion all come from the region. Then again, maybe this is the next must-have item and I just don’t get it. Entirely possible.
Did you figure out what this souvenir was designed for? Post it in the comments, or post about other bad souvenirs you’ve seen.
Update, September 24th: Thanks for the comments, and do you want to know what it is? Here’s a fancy version of what I use instead of the above (most of the time I just use a receipt).
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